Category Archives: Reading List

What we read this week, Halloween 2014 Edition:

pumpkin

A new feature on the blog, where we’ll list a few interesting articles touching on enterprise technology, support and services and other interesting topics. These are listed in no particular order:

On Financial Times, Big tech start-ups bypass Silicon Valley on the technology industry’s expansion beyond Silicon Valley (subscription required)

On Nir & Far, The Link Between Habits and Customer Satisfaction on creating and reinforcing customer habits for retention and profit

On mycustomer.com, Customer Journey Mapping Series, start with Why is the customer journey so complex and what does it mean for business? and continue

On Harvard Business Review blogs, The Key to Change Is Middle Management reviewing the critical role middle management plays in any organizational transformation effort

On Bloomberg View, Bad Math That Passes for Insight – how much of that do you see regularly?